Video on the web is now reaching far beyond just linking to YouTube. Thousands of pages are embedding video as an integral part of the website experience: both increasing the interest and engagement of their site to users, but also the size and time to load of the webpage. This is a delicate balance that … Continue reading State of the Web: Video Playback Metrics
Every few months, I like to take a deep dive into the HTTP Archive to understand how the web is using various technologies. In 2018, I wrote about Images, video and Base64 encoding. In today's post, I want to take a look at how the web is using Animated GIFs. (and thats a hard G in GIF, … Continue reading State of the Web: Animated GIFs
In previous posts on video streaming, I’ve looked at how video adaptive streaming works and some of the performance impacts on video on the mobile web. In this post, I’d like to combine these two ideas by looking at how websites are streaming video, and see if websites are following the best practices I have proposed. … Continue reading Mobile Web and Video Streaming: What trends do we see?
As more and more customers use high bandwidth networks, video has become the norm on the web. Streaming movies, YouTube, and Facebook Live now all stream right onto your phone. Video is shown to enhance engagement, so we should not expect that the growth of video will abate. To better understand how video is … Continue reading Video on the Mobile Web: A Performance Study
In recent posts, I have broken down how HLS video streaming works, and how the player can adapt the bitrates to ensure a great player experience. In this post, we'll walk through an example of a video (or three) that must quickly adaapt to the available network conditions. While I was testing a site with … Continue reading Video preload=auto and adaptive bitrate