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Images are a central part of the web. Beautiful imagery draws customers deeper into the story that your webpage is attempting to tell – whether it is news, entertainment, or e-commerce.  And as important as images are – the (potentially) large size of images can hurt the load time of the same pages, leading to … Continue reading State of the Web: Top Image Optimization Strategies

In prepping for a presentation, I began thinking about how to best analyze the HTTPArchive on streaming video.  The 'interesting stats' page shows that 25% of the average webpage is video: Obviously, not all websites have video, and this large percentage is because humongous files (like video) throw off averages (see "Bill Gates walks into … Continue reading Streaming Video: What’s On The Web Today?

In doing research on images on the web, I came to a surprising realization:  Social media profile pictures are not always fully optimized!  I had assumed that once a social media giant received your profile photo upload - they would optimize it to fully ensure a fast load time for their sites/apps/apis/etc.  But, I kept … Continue reading Twitter and Facebook Profile Images: Already Optimized? Or Is There Room For Improvement?

There is a copious list of case studies and research that consistently demonstrates that the faster your webpage or application loads, the happier your customers are. (The newest and coolest studies can often be found with the #perfmatters hashtag on Twitter).  Tools like AT&T’s Video Optimizer can help you examine the content you are sending, … Continue reading The Distance Your Content Travels is Related to How Fast it Loads OR  Why I’m Glad the Maine Library System is not a CDN