Images are a central part of the web. Beautiful imagery draws customers deeper into the story that your webpage is attempting to tell – whether it is news, entertainment, or e-commerce. And as important as images are – the (potentially) large size of images can hurt the load time of the same pages, leading to … Continue reading State of the Web: Top Image Optimization Strategies
In prepping for a presentation, I began thinking about how to best analyze the HTTPArchive on streaming video. The 'interesting stats' page shows that 25% of the average webpage is video: Obviously, not all websites have video, and this large percentage is because humongous files (like video) throw off averages (see "Bill Gates walks into … Continue reading Streaming Video: What’s On The Web Today?
In doing research on images on the web, I came to a surprising realization: Social media profile pictures are not always fully optimized! I had assumed that once a social media giant received your profile photo upload - they would optimize it to fully ensure a fast load time for their sites/apps/apis/etc. But, I kept … Continue reading Twitter and Facebook Profile Images: Already Optimized? Or Is There Room For Improvement?
In previous posts on video streaming, I’ve looked at how video adaptive streaming works and some of the performance impacts on video on the mobile web. In this post, I’d like to combine these two ideas by looking at how websites are streaming video, and see if websites are following the best practices I have proposed. … Continue reading Mobile Web and Video Streaming: What trends do we see?
As more and more customers use high bandwidth networks, video has become the norm on the web. Streaming movies, YouTube, and Facebook Live now all stream right onto your phone. Video is shown to enhance engagement, so we should not expect that the growth of video will abate. To better understand how video is … Continue reading Video on the Mobile Web: A Performance Study